The Outbound Edge
Playbooks, frameworks, and hard-won lessons for founders and sales leaders building high-velocity revenue machines.
May 8, 2026 — 11 mins to read
Logic-Based Selling: The Complete Methodology for High-Velocity Outbound
Stephen Defina
May 8, 2026 — 11 mins to read
Logic-Based Selling: The Complete Methodology for High-Velocity Outbound
Stephen Defina
By sales leaders. For sales leaders.
One email a week. No fluff, no filler — just the playbooks we've used to build outbound machines that actually hit quota.
May 25, 2026 — 11 mins to read
Why Most Sales Floors Plateau — and How to Scale Past It
Butch Hodson
May 15, 2026 — 13 mins to read
The 30-Second Cold Call Pitch That Books Demos
Stephen Defina
May 12, 2026 — 10 mins to read
The 4-Line Cold Call Script That Gets You Past Any Gatekeeper
Cory Terre
November 5, 2025 — 3 mins to read
The Two-Call Approach: Why This Structure Outperforms Everything Else
Butch Hodson
October 31, 2025 — 3 mins to read
The Sales Philosophy That Changes Everything
AJ Mahar
October 22, 2025 — 3 mins to read
Why Your Sales Scripts Are Failing (And It's Not Why You Think)
Butch Hodson
September 15, 2025 — 2 mins to read
Break the Cycle: Who Should You Really Be Hiring for Sales?
Stephen Defina
August 24, 2025 — 2 mins to read
Break the Cycle: Can Your Message Win Without You in the Room?
Stephen Defina
August 6, 2025 — 3 mins to read
Break the Cycle: Are You Targeting the Right People at the Right Time?
Stephen Defina